Imagine what type of shoes a typeface is wearing :)
A. Arial
B. Helvetica
C. Comic Sans
D. Times New Roman
The answer is...... ▼ ▼ ▼ ▼
D. Times New Roman
The small features on the ends of strokes in some fonts are known as “Serifs.” One of the most common Serif typefaces is Times New Roman.
In turn, a serif font is a font that has serifs, while a sans serif is a font that does not (hence the “sans”).
Both of these styles have their own unique personality and communicate very different messages. That’s why it’s important to understand each style and make sure you’re choosing a font that aligns with the message you want your brand to communicate.
Serif fonts have a history that dates all the way back to the 18th century when stonemasons would carve letters into rock. Today, we see a lot of serif fonts in traditional mediums such as newspapers, magazines, and books. That’s why serif fonts are typically seen as more classic and refined and are used by companies who want to exude these traits.
As mentioned above, the most notable characteristic of serif fonts is their decorative tails and strokes.
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